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Up to 40% of UAE YouTube users are from cell phones

A growing number of YouTube users in the UAE are now visualising the video sharing website on their mobile devices, due mainly to the increasing smartphone penetration.  According to Google’s latest research on the subject, Up to 40% of UAE YouTube users are from cell phones.

It was also found that 90 per cent of smartphone users in the UAE are online daily, whilst 80 per cent use their smartphones to watch videos.

YouTube head of Content & Operations said in a first ‘Pulse’ event in Dubai this week that: “Viewership is growing at 50 per cent per year both globally and in the region, with more than one billion users visiting YouTube every month adding: “In the MENA region, a majority of that viewership is happening on mobile phones; a first for any region on YouTube. That kind of engagement has led to the birth of a number of digital content companies built on YouTube” he said.

Furthermore, fashion designers and various local artists announced this week that they will be producing their first shows on YouTube.

“Advertisers and content creators are using YouTube as well so as to entertain, inspire and inform their audiences,” said Robert Kyncl of YouTube.

“The MENA region has amazing talent and the content that is being created on YouTube is getting better every single year.”

YouTube has seen a sharp growth in the MENA region whereas globally, it can boast up to six billion hours of video a month are watched by more than one billion viewers around the world.

YouTube informs that worldwide :

It (YouTube) has over a billion users–almost a third of all people on the Internet–and every day, people watch hundreds of millions of hours of YouTube videos and generate billions of views.

YouTube overall, and even YouTube on mobile alone, reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.

Once users are on YouTube, they are spending more time per session watching videos. On mobile, the average viewing session is now more than 40 minutes.

More than half of YouTube views come from mobile devices.

Article updated on September 21, 2016.

 

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