China presents growing market for Saudi
By Daniel Andrews, arabiantravel.com ( http://arabiantravelnews.com/ )
10 March 2015
IHG report forecasts 50% increase in Chinese arrivals by 2023 to Mecca and Medina
The growing Muslim population in China is to present a key source market for Saudi Arabia over the next eight years.
According to research from InterContinental Hotels Group (IHG) Chinese visitors to Mecca and Medina is expected to increase 50% by 2023.
Records show the Chinese Muslims have increased by 38.4% in the two decades between 1990 and 2010, was the main factor contributing to an increase in family and religious related travel to Saudi Arabia.
The report, The Future of Chinese Travel, shows that favourable economic and demographic trends shaping the Chinese travel market are set to fuel huge increases in the number of Chinese travellers visiting KSA over the next decade. It also reveals the opportunities this growth will present, as Chinese traveller preferences evolve towards long-haul, leisure-driven travel. The study reports that increases in leisure and retail spend will contribute to significant increases in the value of Chinese travellers to local economies.
Commenting on the findings IHG chief executive officer Richard Solomons said: “This is a ground-breaking piece of research, which demonstrates the sheer scale of the ‘China outbound’ opportunity for cities and local economies worldwide. With the shift towards leisure travel, coupled with the 90 million Chinese households able to take long-haul trips by 2023, the country’s growing importance in the global travel market cannot be underestimated.”
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