Finding the right property in competitive international markets, such as the UAE, can be a difficult task. That’s what has led to the launch of a new website highlighting luxury properties in the UAE. Luxury SQft ( will feature residential and commercial units from the UAE’s more affluent areas and will only promote a limited number of properties at any one time, in a bid to help agents and customers to find a suitable property more quickly and easily.

Only 100 real estate agents are able to promote their properties through the website, which also includes comprehensive information about all the properties promoted. This includes virtual 3D tours, high-quality photography, floorplans and the ability for customers to send a free SMS to their brokers featuring a specific property link. The website is accompanied by a monthly broadsheet-style magazine, with news and features from the property market, premium listings and news from developers.

During the first half of 2014, the total value of property transactions in Dubai reached Dhs113 billion, while the total number of transactions amounted to 30,380, according to the Dubai Land Department. Several other online platforms have been launched in the UAE to make the most of this increasing property interest. For example, in September, a real estate auction website, eZayed, was launched, which allows customers to bid, both physically and online, for real estate in the region. With a focus on residential property, will run its first auction in December, which will include up to 28 properties. The company is RERA approved.

Off the back of its successful launch in the UAE, Luxury SQft now plans to expand into the UK and the USA in the first quarter of 2015, with a longer term goal of servicing 25 countries within the next three years.