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A Convention and an Exhibition on the Economic Identity of Business Women in the Arab World was to be held from 19 to 21 January 2015 at the Intercontinental in ‘Dubai Festival City’. 

Matters concerning how Women in the Arab World can get a Chance to gain knowledge of Innovative Strategies so as to succeed in Business were on the agenda.  This convention should by the same help women in the various emerging market regions and more particularly in the Arab World move one step closer to that goal and develop branding skills.

There were in this convention reputable experts from around the world all concerned with the Arab business world as well as with women in business generally.  There were also a wide range of different organizations in attendance and many opportunities to meet with important decision makers.

Women in workshop sessions were acquainted with the various and novel ways of how to create and own a brand identity and how to steer a business in order to make an impact on the market.  The ladies had lectures on the power of global brand economics, and on strategies for socio-economic positioning.  These sessions were specifically designed for women to gain knowledge of those three major key points.  Branding is one of the most effective tool to differentiate your business and expand your company all around the globe!  It allows you to stand out from the crowd in such a competitive environment and your industry.

A variety of popular and well-known speakers were present at the Convention including Fawaz Gerges of London School of Economics, Katie Day of The High-Heeled Leader, Omar Aloyoun of Brick2Click, Nada Alawi of Annada and Dr. Hanan Al Mutawa of Education Consortium.

For more information on the convention and exhibition, please visit http://identitybrandingforum.net

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